December 6, 2019

John Seely Brown / Paul Duguid

This is from The Social Life of Information.

The challenge in moving systematically from an initial invention […] to innovation is the challenge of coordinating diverse, disparate, and often diverging, but ultimately complementary, communities of practice.“

Communities = tightly knit groups, where most people know each other through face to face contact and share similar professional backgrounds, ideas, values and goals (they share a shared conciousness).

shared consciousness creativity innovation invention quotes

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