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John Seely Brown / Paul Duguid
This is from The Social Life of Information.
The challenge in moving systematically from an initial invention […] to innovation is the challenge of coordinating diverse, disparate, and often diverging, but ultimately complementary, communities of practice.“
Communities = tightly knit groups, where most people know each other through face to face contact and share similar professional backgrounds, ideas, values and goals (they share a shared conciousness).
shared consciousness creativity innovation invention quotes